Your company will have a far better chance of being seen by local customers if you have Local SEO in Glasgow done on your website. When consumers conduct a search for a local company, search results are returned to them based on metrics that assess how relevant they are. This results in the best possible outcomes that correspond to what the user intended. These results are displayed by Google at the very top of search engine results pages (SERPs) in groups of three. This display format is known as the Google 3 pack. 46 percent of all queries conducted on Google are related to a specific location. A local search will almost always result in the Local 3 Pack being displayed at the very top of Search Engine Results Pages (SERPs). Your visibility will increase tremendously if you get your Glasgow company featured on the Local 3 Map Pack. This is because zero-click sales are becoming increasingly popular.