Increasing your company's visibility to local customers in Glasgow is made easier with the help of Glasgow local SEO. Search results for local businesses are ranked based on criteria that assess how relevant they are to a user's query. In this way, the user's objective is met with the most accurate results. The Google 3 pack is a set of three results that appear at the top of search engine results pages (SERPs). Nearly half of all Google queries pertain to a specific geographic area. 93% of the time, the Local 3 Pack shows at the top of the SERPs after a user conducts a local search. Having your Glasgow company included on the Local 3 Map Pack is a huge boost to your exposure because of the surge in zero-click sales.