Are you looking for a social media marketing agency in Atlanta? If so, you may be on the ropes. Today, there are dozens of self-styled “gurus” online giving all kinds of advice in addition to countless crooked and shady agencies out to fast-talk people out of their money. Also, there is a popular narrative these days that social media marketing is dead. Nothing could be further from the truth! While it is true that social media marketing has changed, there has actually never been a better time to market on social media. Why?
Is Social Media Marketing Still Profitable?
Now more than ever, people are active on social media. However, some social media platforms have changed. For instance, Facebook is often said to be unfriendly to bloggers and other marketers who used to make a killing Facebook in the past. The truth is; Facebook is still profitable. The only difference is that, nowadays, you have to pay to play on FB. The key with Facebook and other social media platforms is to know how to adapt and strategize effectively for each platform.
Since more people are on social media and since there are more vibrant social media sites now than there ever were before, it only makes sense to market where most people are.
Traditional Marketing Versus Social Media Marketing
Choosing a social media marketing agency in Atlanta can be a lucrative investment. As a company in today’s marketplace, your bottom line is your bottom line. Social media marketing is attractive compared to traditional marketing because social media marketing allows for extremely targeted marketing efforts and extremely controlled budgeting. With all social media platforms, it is easy to narrow down your target audience and get your message in front of them ASAP.
With traditional marketing, you once had to pay premium ad dollars to get your message in front of God-only-knows-who. TV, radio, and print ads have always been notoriously expensive, but with social media marketing, you can keep your costs low and reach only the people who are most likely to be interested in what you do and what you have to offer. You could say that social media marketing eliminates the guesswork.
Target Your Audience Better with Social Media Marketing
Another thing that makes social media so successful for so many is that you can research your target audience based on whichever demographics you wish to appeal to. By researching your audience thoroughly, you can then customize your marketing efforts to their likes and preferences, leading to a higher conversion rate for your advertisements and other marketing efforts. That’s why people choose BizBuzz Digital – BizBuzz is the number one social media marketing agency in Atlanta. We help people to optimize their marketing dollars.
If you are interested in social media marketing services, start the conversation today. You might be pleasantly surprised to learn just how affordable our services are. We’d be happy to discuss your needs and let you know which options are available to you.