10 Ways To Improve Your Local SEO In Glasgow Right Now

You’re on holiday, and suddenly, you get the urge for the best steak in the Benidorm. What do you do? You pick up your phone and Google “Steak house near me” or something along those lines. After you hit the search key, you’re greeted with restaurants in the area. You choose the restaurant and go there to order your fillet and all of this is thanks to Google.

1. Make Sure Google My Business is Up to Date

Log into your Google My Busines account, and make sure everything is up to date – this includes your address, name, and phone number. On Google My Business, make sure you put a short, yet informative description of your business, your hours of operation and a link to your website. Your profile picture should be a high-quality image of your business logo.

There’s no problem with the Google My Business profile; it’s just that almost every business owner tend to neglect the profile. Local listings must contain accurate and consistent business information; otherwise, Google won’t trust the listing. Here are the 13 optimisations to rank higher in every local search:

  1. Claim your Company Profile
  2. Fill out all of the fields on your Google My Business account.
  3. Take care with your contact details.
  4. Choose from primary and secondary categories.
  5. Mark off the qualities that apply.
  6. Create a detailed “from the business” description.
  7. Post Google updates weekly.
  8. Every week, fresh images are added.
  9. Respond to questions
  10. Gather and reply to feedback
  11. Fill up the blanks with your products and/or services.
  12. Configure messaging
  13. Maintain your Company Profile

But when should you update your Google My Business profile?

  • When your business has moved to a new location
  • When your business has different locations
  • When you have included inaccurate information before

It may be confusing and overwhelming at first, but expect to further your reach, attract more customers, boost your SEO, drive more leads, and enhance your online presence when you get the hang of it.

2. Google AdWords Keyword Planner

Don’t forget about Google AdWords Keyword Planner. This is a free tool you can use when developing your local SEO keywords. It will help you with your keyword research.

But how does Google Adword benefit businesses?

AdWords improves clients’ ability to locate exactly what they are seeking quickly and with greater customization. A unique selling proposition (USP) in your ad will also allow customers to compare your firm to your rivals and determine which one offers the best options. Using Google AdWords, you can grow your online sales and visitors with inexpensive and simple tools.

Moreover, with a keyword planner, you might increase your search engine ranking. The Google Keyword Planner is a tool that may help you find keywords for your Search Network campaigns. It is a useful free tool that allows you to identify keywords linked to your business and examine the projected monthly searches they receive and the expenses to target them. While a Keyword Planner is a free tool, you must have a Google Ad campaign first.

3. Use Social Media Platforms

Digital marketing has become powerful, especially since almost every business, even local businesses, has gone online since potential customers are everywhere on the internet. The internet has become one of the most effective and convenient ways to gain clients. Not all digital marketing strategy is free, which is why you have to utilize the free tools you have on hand, such as social media platforms.

It’s free to use any social media platform, so go ahead and take advantage of them. Because they’re a great way to get in front of your audience. Google crawls and pulls search results from social media platforms, such as LinkedIn, YouTube and Facebook.

You can make a page for your business where you publish different types of content, which results in raising brand awareness. You can create infographics, posters, and such. You can also include your business information on Facebook, so people can easily find you.

4. Local Blog Tags

Blog tags are keywords for blogs. If you have a blog, then I recommend developing a tagging strategy so that your visitors can easily come in and look through your blog postings. With a blog, categories will go a long way. Step up your content marketing game by using some blog tags.

Additionally, most tags are more specific than categories. Tags, like a book’s index, should assist readers in discovering content your blog often discusses. Tags are words or phrases. Utilize tags to describe the key industries and services you serve if you use terms like news, events, awards, etc. You may use tags for subjects like Projects, Employees, Recruiting, Sustainability, and more.

5. Get Regular Reviews from Satisfied Customers

Having your happy customers write and post reviews for you will encourage more local customers to visit you. Responding to your client‘s review, positive or negative, means that you care for your business and for your client‘s satisfaction.

Expect a reputation boost after achieving 5-star reviews from customers. A review helps your potential customer trust your store and the services that you offer. There will also be an increase in search result visibility. Almost every SEO Expert believes that user review counts, ratings, and review text are used in search engine results.

Here’s how you can get reviews:

  • Ask for reviews. Asking your customers to leave insights about your business is always worth the shot.
  • Make “leaving a review” user-friendly. If you make it complicated, your customers won’t spend their time finding out how to enter reviews.
  • There are different ways you can try to gather reviews from your clients, such as emailing them or asking them in person. Asking them personally is the most effective way, do it before they leave your store.

6. Online Directories

Online business directories include Foursquare, Yelp, YellowPages, and MapQuest (there are a lot more). I’m telling you about online business directories, because you should be taking advantage of them. This will get your business name, phone number, and address out there and it will help boost your local SEO . So, if you live in Glasgow, it’ll boost your Local SEO Glasgow.

In addition to your website’s technical information, Google, Bing, Yahoo, and other search engines rely on external links, online reviews, and information listed in online directories. Google uses data from online directories to determine search results. If you can get listed in multiple directories with accurate information, that gives Google a good impression of your company and helps it rank you higher in the search results.

7. Mobile-Friendly Design

It is important that your site is mobile friendly and I cannot stress this enough. Having a responsive web design has an impact on all search optimisation, and it will also have an impact on local SEO. We are living in an era where everyone relies on their phone, and everyone does not have all the time to stand up and look for your website on their PCs. This is why a mobile-friendly website design is important.

“Time on page” is a fundamental metric Google uses to determine the value of a website for a given query. A good usability score will result from repeat visitors. In addition, another ranking factor is the page’s speed. With slow speed, users are unlikely to wait for the page to finish loading. Users love a responsive website design to navigate around, even using a phone or desktop easily.

8. Bing Places for Business

Google is one of the most popular search engines out there, but that doesn’t mean you should ignore Bing. Make sure you go ahead and claim your Bing Places for Business account and get started.

Bing is one of the most famous search engines out there, so take advantage of it. Your business will also gain popularity from it. If you list it on Bing Places for Business, your business will be listed on search engines and mobile devices.

The good news is that Bing allows you to connect with other artists, offering discounts and coupons as rewards. When it comes to enhancing and improving your business, you can team up with these.

tips to make the best Google My Business description

9. Make a Dedicated Page for Each Service or Product

People tend to make the mistake of showing all of their products or services onto one page. However, you need to be making a dedicated page for each service or product that you hope to rank in search results.

Exert effort on producing high-quality landing pages. Helpful service page points visitors to important information they may be searching for. You increase your chances of getting a conversion from a visit to your website by making the process easy for the user. In addition, Customers can be sure that they can use your business and are more likely to contact you for services if they see a page dedicated to their town. When you don’t have these pages, it is less likely that they will call.

Moreover, you should not only rely on the content-writing; you should also learn internal linking. When links within the website are built, the entire site becomes more search-optimized, increasing its overall value.

Don’t forget to include a good meta description to increase your click-through rate organic search result!

10. Personalisation

Don’t skip out on personalisation. A personal experience on a site, where visitors are able to interact with content, is top of the line – it sure does beat having your visitors view content that is generic. So, for your future plans, consider website personalisation.

Personalised website design aims to help you receive relevant information that will increase your level of engagement on the site, leading to better results. Providing visitors with personalised product recommendations or images that reflect their location will encourage them to remain on your site.

So there you have it – 10 ways for you to improve your local SEO in Glasgow right now …

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Mark Slorance
Of course, if I can help explain any of the above better, or you just want to chat about your SEO Project. Please fill out the form on the contact page or call 0141 404 0064