SEO Services Edinburgh – How Can We Help?
Mark Slorance SEO, established in Glasgow with over 15 years of experience in Digital Marketing and Search Engine Optimisation (SEO).
SEO Services Edinburgh
Organic SEO Edinburgh
Need help in landing those top-ranked positions in the organic Google search results without having to spend fortunes on paid ads. You’ve come to the right place.
Good Organic SEO can mean the difference between success and failure for businesses in Edinburgh, Fortunately Mark Slorance SEO has over 15 years helping companies reach their financial and branding goals online with better organic Google rankings.
SEO isn’t just black and white and what works for one company won’t necessarily work for the next; a targeted link building campaign may work for your industry but another could be very different. This is why we use ethical SEO techniques to achieve the best results. As a digital marketing service provider, we take a fresh honest approach to each campaign and our strategies take into account both Google’s ranking factors and the needs of your business.
SEO Services Edinburgh
Off-Page SEO: How is your page seen when shared on social media? How is your site or brand seen in Google? Social Signals, Business profiles filled out and opening graph meta tags and many other factors that affect off-page SEO.
Local SEO: Local business directories or Citations are a great way to increase visibility in search engines. There are major general directories, minor local directories, industry or profession-specific directories, and many other directories that have worked for businesses of all types.
Link Building: The beginning of every good SEO plan is linking internal pages with external sites to increase domain authority. With proper structure, a funnel is created and this is used by the Google crawl bots to efficiently view your page.
Technical SEO: Is your site getting indexed correctly? Does it use a pre-rendering engine such as AngularJS or NodeJS? Have your rankings and leads tanked and you’re not sure why? We’ll audit to find out why and implement a treatment to cure the pain.
On-Page SEO: Specific keywords are placed strategically within your content to boost your page with what the search engines are looking for. This increases your traffic! With fresh content and a pleasing website layout, we ensure that more traffic will come to and stay on your website.
Boost in Page Speed: When your page loads quickly, customers are less likely to leave and your site gets higher in search rankings. One of Google’s top ten factors in positioning their search results is website optimisation.
SEO In Edinburgh
Many small businesses in Edinburgh rely upon and target local campaigns to help improve their overall visibility in and around the Edinburgh area. The right search queries are essential to ensure your visitors turn into actual customers. Over the years we have helped strategise and improve the online presence of multiple small Edinburgh business. In Short, Mark Slorance SEO can help you develop a local online organic SEO strategy to drive more qualified visitors and leads to your site.
A national campaign is a whole different ball game to local, but the fundamentals remain the same. Think of it like a local florist and a large online floral retailer, both offer the same service but the customers they are targetting are different. We’ll be honest national campaigns can take longer to achieve, but our practices ensure growth whilst remaining competitive until you’re there.
We regularly attend Brighton SEO and other SEO conventions to keep up to date with all the latest local and national search trends. When you choose Mark Slorance SEO, we’ll not only improve search engine optimisation, but we’ll also take your business to the next level. With us, you’ll receive a detailed SEO report that covers the work that’s been carried out and the impact it has had.
Why Use Our SEO Services ?
SEO Audits Edinburgh
Before any campaign begins we carry out a detailed SEO audit to see how your website is currently performing . This allows us to identify any issues with your websites and fix them ASAP. When we analyse a website we look at three main aspects content, backlinks and speed.
Before we begin any advanced SEO work, we like to ensure the basics are correct. We don’t offer set SEO packages, we tailor our strategies to suit each individual business.
Full Website Technical Report
We make technical improvements to your website that we know both search engines and users want, from reducing page load speeds to ensuring your website is easy to navigate and compliant with all recent Google algorithm updates.
Tracked SEO Data
Every month full SEO reporting is included. We want our clients to be able to see the impact our services are having on Website Performance, Search Engine Rankings, and ability to Generate Leads. However, providing your company with monthly tracking data is more than just a measurement of success. This information allows you to understand the online behaviour, characteristics, and demographics of your customer base which will allow you to implement effective sales strategies that meet the needs of your customers. This aspect of the services offered by Mark Slorance SEO demonstrates my primary goal, which is to help your business grow both online and acquire a bigger share of the marketplace.
SEO Expert with 15 Years industry experiance!
Whilst we are in the SEO business. We are in the business of helping our clients succeed, thrive and frame a marketing strategy that promotes business growth.
Our Digital Marketing strategies have assisted numerous companies to achieve exceptional search engine rankings for their website. With a significant increase in Enquiries, Sales, and maximising website lead generating capabilities.
Interested in our Edinburgh SEO Services? Then Let Us Outrank Your Competition
We dont do web design, social media management or web development. Our sole focus is on improving online visability for Edinburgh based clients.
We live and breathe what we do and it’s one of the reasons, we are one of the best at what we do. Your search engine rankings matter to us and we’ll push your website and business, as far as you’re willing to go.
We are SEO specialists, on-hand to discuss your needs and how we can take your business forward together. If you are based in or around Edinburgh and you are ready to talk SEO, just drop us a email or give us a call.
SEO Edinburgh – FAQ’s
SEO Edinburgh – Organic traffic is natural in the sense that it is earned rather than paid for, but to be successful with local SEO in Edinburgh, you still need to invest a lot of time and resource in SEO. Google gets better with every algorithm update at identifying the intent of search queries which makes choosing the right keywords to drive traffic even more important. Organic traffic is not paid for, once an SEO strategy takes effect and visibility increases, a website will see natural growth in the the local area. More visibility – more traffic – more potential customers = more potential revenue.
The acronym SEO stands for Search Engine Optimisation. Local SEO is a process that forms part of a digital marketing strategy that focuses on optimising a website to make it more visible in Local Google search results. Organic traffic is driven to a website from clicks on these search results. The goal is to drive organic traffic to the website without having to pay per click (PPC).
One that loads fast, has good original content, is easy to navigate and is not loaded with multiple pop ups. In Short making a website SEO-friendly requires consideration for on-page ranking factors. These include keyword research, image optimisation, heading tags, responsive design, site speed and more.
Yes, negatively, even more so in 2021!
The majority of internet users never search beyond the first page of Google. This means your potential to reach new customers and increase revenue lies in implementing an effective SEO strategy. Having a beautifully designed website will not be effective it if no one visits it. Sure, you can pay for ads, but organic search traffic is proven to yield the most benefit. The best way to make sure that your website is optimised is to hire a SEO expert!