SEO Link Building

Link building is a process of acquiring links from other websites to your website. It is an essential component of search engine optimisation, which helps search engines like Google to determine the relevance, authority, and trustworthiness of your website. The more links you have from other quality websites, the more likely it is that search engines will view your website as a valuable resource and rank it higher in search results.

There are several types of links that can be acquired through link building:

  1. Natural links: These are links that are earned naturally when other websites link to your content because they find it valuable.

  2. Manual links: These are links that you manually acquire by reaching out to other websites and asking them to link to your content.

  3. Self-created links: These are links that you create yourself, such as by commenting on forums or social media posts and including a link to your website.

However, it is important to note that not all links are equal. The quality of the links you acquire is crucial for the success of your link building efforts. High-quality links are those that come from reputable websites with high domain authority, relevance to your niche, and have natural and organic backlink profiles. On the other hand, low-quality links can actually harm your website’s search engine rankings, as search engines like Google penalise websites that engage in spammy link building practices.

Here are some of the key benefits of link building for SEO:

  1. Increased visibility in search results: When you have more high-quality links pointing to your website, search engines will view your website as a valuable resource and rank it higher in search results. This increased visibility can drive more organic traffic to your website, leading to increased brand awareness and potential customers conversions.

  2. Improved authority and credibility: When you have links from other authoritative websites in your niche, it signals to search engines that your website is a trusted and authoritative source of information. This can lead to improved credibility and authority for your brand, which can help attract more customers and build stronger relationships with them.

  3. Referral traffic: When people click on a link to your website from another website, it can drive referral traffic to your website. This can be an excellent way to attract new visitors who are interested in your products or services.

  4. Improved indexing: When search engines crawl the web, they follow links from one page to another. By acquiring more high-quality links, you can improve the chances that search engines will find and index your website’s content.

  5. Brand exposure: Link building can help increase brand exposure by getting your website and content in front of more people. This can help increase brand recognition and awareness, which can lead to more customers over time.

In conclusion, link building is an essential component of SEO, and its benefits can help drive traffic, improve search engine rankings, and build brand awareness and authority. However, it is important to engage in ethical and high-quality link building practices to avoid penalties from search engines and maintain long-term success.

SEO Services Glasgow

Organic SEO Glasgow

SEO is my passion and SEO is the only service I offer.


As a digital marketing service provider, I take a fresh honest approach to each SEO campaign and our strategies take into account both Google’s ranking factors and the needs of your business. SEO isn’t just black and white and what works for one company won’t necessarily work for the next; a targeted link building campaign may work for your industry but another could be very different. This is why I use ethical SEO (Search Engine Optimisation) techniques to achieve the best results. 

Local Citations
Link Building
Content Writing
On Page SEO
Love Of The challenge


SEO Glasgow – Organic traffic is natural in the sense that it is earned rather than paid for, but to be successful with local SEO in Glasgow, you still need to invest a lot of time and resource in SEO. Google gets better with every algorithm update at identifying the intent of search queries which makes choosing the right keywords to drive traffic even more important. Organic traffic is not paid for, once an SEO strategy takes effect and visibility increases, a website will see natural growth in the the local area. More visibility – more traffic – more potential customers = more potential revenue.

The acronym SEO stands for Search Engine Optimisation. Local SEO is a process that forms part of a digital marketing strategy that focuses on optimising a website to make it more visible in Local Google search results.  Organic traffic is driven to a website from clicks on these search results. The goal is to drive organic traffic to the website without having to pay per click (PPC).

One that loads fast, has good original content, is easy to navigate and is not loaded with multiple pop ups. In Short making a website SEO-friendly requires consideration for on-page ranking factors. These include keyword research, image optimisation, heading tags, responsive design, site speed and more.

Yes, negatively, even more so in 2021!

The majority of internet users never search beyond the first page of Google. This means your potential to reach new customers and increase revenue lies in implementing an effective SEO strategy. Having a beautifully designed website will not be effective it if no one visits it. Sure, you can pay for ads, but organic search traffic is proven to yield the most benefit. The best way to make sure that your website is optimised is to hire a SEO expert!