Mark Slorance SEO

Organic traffic is natural in the sense that it is earned rather than paid for, but to be successful with local SEO in Glasgow, you still need to invest a lot of time and resource in SEO. Google gets better with every algorithm update at identifying the intent of search queries which makes choosing the right keywords to drive traffic even more important. Organic traffic is not paid for, once an SEO strategy takes effect and visibility increases, a website will see natural growth in the the local area. More visibility – more traffic – more potential customers = more potential revenue.

The acronym SEO stands for Search Engine Optimisation. Local SEO is a process that forms part of a digital marketing strategy that focuses on optimising a website to make it more visible in Local Google search results.  Organic traffic is driven to a website from clicks on these search results. The goal is to drive organic traffic to the website without having to pay per click (PPC).

One that loads fast, has good original content, is easy to navigate and is not loaded with multiple pop ups. In Short making a website SEO-friendly requires consideration for on-page ranking factors. These include keyword research, image optimisation, heading tags, responsive design, site speed and more.

Yes, negatively, even more so in 2021!

The majority of internet users never search beyond the first page of Google. This means your potential to reach new customers and increase revenue lies in implementing an effective SEO strategy. Having a beautifully designed website will not be effective it if no one visits it. Sure, you can pay for ads, but organic search traffic is proven to yield the most benefit. The best way to make sure that your website is optimised is to hire a SEO expert!

Yes, a good backlink profile really helps rankings. Link Building is the process of getting other web site on the internet to link back to a page or pages on your site. These can come from a directory site, another blog, paid edits, paid add placements, sponsorships or maybe a supplier that you work with routinely to name a few. When Google crawls your site, it sees other people out on the internet talking about your site, it increases your online authority and online reputation with Google, that ultimately help improve organic rankings.

Yes, now more than ever.  Websites need to be mobile friendly, because the majority of people are browsing the web via their smart devices, especially when it comes to local listings. People may use your site with their mobile device to look up reviews, search for your contact information, find your phone number, and to get directions to your location.

By making your site mobile friendly, you’ll be making it easier for your prospects and customers to find the information they need when it comes to your business. Think about it, if you’re website is almost impossible to browse using a smartphone, you’re going to be missing out on so much traffic.

Google My Business is one of the most powerful ways to improve your local search visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence.